Meet the people making Salem’s season bright.

Holiday Coffee BlackCraft Salem | Witch’s Cottage Café – Salem MA Warm up your holiday shopping with a visit to BlackCraft Coffee, Salem’s most enchanting specialty coffee experience tucked inside the historic BlackCraft Salem store at 253 Essex Street. This whimsical café, designed to resemble a witch’s cottage, serves Witch City-inspired specialty drinks and treats that transform your coffee break Read more...

Holiday Shopping BlackCraft Salem | Alternative Gifts – Salem MA BlackCraft Salem: Alternative Holiday Shopping in Downtown Salem Discover unique holiday gift shopping at BlackCraft Salem, downtown Salem’s premier destination for alternative lifestyle apparel, accessories, and home goods. Located in the historic 110-year-old Merchants National Bank building at 253 Essex Street, this extraordinary retail experience combines gothic elegance with inclusive Read more...

Holiday Jewelry & Custom Gifts at Jenni Stuart Fine Jewelry – Salem, MA Discover holiday jewelry and custom fine jewelry at Jenni Stuart Fine Jewelry in downtown Salem, MA. Our boutique studio specializes in custom engagement rings, permanent bracelets, and ethically sourced fine jewelry—perfect for creating meaningful holiday gifts and lasting heirlooms. Founded by classically trained goldsmith Jenni Stuart, we Read more...

Victorian Holiday Village at Salem Wax – Ghosts of Holidays Past, Salem, MA Step into a gaslit Victorian Christmas at Salem Wax Museum, where costumed characters and traditional carols bring 19th-century holiday celebrations to life. Located at 288 Derby Street in downtown Salem, MA, the museum transforms into an authentic Victorian holiday village during “Ghosts of Holidays Past,” open Fridays Read more...

Holiday Shopping at Witch City Wicks in Downtown Salem Discover handcrafted holiday candles Salem, MA shoppers love at Witch City Wicks in downtown Salem. Our artisan boutique specializes in gothic-inspired fragrances that capture Salem’s mystical heritage, making them perfect for seasonal gift-giving. Founded in 2011 by Liz Frazier, we create 100% natural soy candles using premium fragrance oils and lead-free Read more...

Magical Holiday Gift Shop in Downtown Salem Discover Salem’s most enchanting gift shop at Wynott’s Wands, downtown Salem’s premier destination for handcrafted magic wands and wizarding wares since 1692. Located at 127 Essex Street in the heart of historic Salem, our magical little shop offers unique holiday gifts that spark imagination and celebrate the wonder of the wizarding world. This Read more...

Holiday Ghost Tours in Downtown Salem Discover Salem’s haunted history this holiday season at Salem Night Tour, downtown Salem’s premier ghost tour experience and proud Holiday Happenings experience sponsor. Since 2006, our licensed historians have guided visitors through Salem’s most haunted locations on atmospheric evening walks, combining verified historical accounts with spine-tingling supernatural stories. This holiday season, experience Salem after Read more...

Holiday Tours & Gift Certificates at Witch City Walking Tours – Salem, MA Discover Salem’s captivating history this holiday season with Witch City Walking Tours, rated the #1 Cultural & Historic Tour in the United States by TripAdvisor. Our expert-led walking tours make perfect holiday gifts and unforgettable experiences for visitors and locals alike. Founded by historian Beth Crowley in Read more...

Enter a hauntingly beautiful dreamscape at Nocturne, Salem’s dark romantic boutique, where artistry and mystery intertwine. Located at 18 Front Street in downtown Salem, this thoughtfully curated shop celebrates the beauty of the night through handcrafted treasures, vintage finds, and unique home goods that inspire wonder and creativity. A Dark Romantic Shopping Experience Founded in 2022 by Kimberly Gibson Hill Read more...

Salem Trolley has helped visitors find their bearings in the Witch City since 1982. Salem’s original red trolley offers a narrated one-hour journey covering roughly eight miles, connecting the story of the 1692 witch trials with the city’s maritime, literary, and architectural history. Local guides mix well-researched history with useful context, making the trolley a welcoming first stop for visitors Read more...

Holiday Dining Salem MA | Gulu Gulu Cafe Bohemian Eatery Discover Salem’s bohemian third space at Gulu-Gulu Café & Bar, a welcoming café, full bar, live music venue, and community gathering space in the heart of downtown Salem, Massachusetts. Located at 247 Essex Street, Gulu-Gulu has been part of Salem’s creative community since 2007. Open from morning until late evening, Read more...

DeIulis Brothers Construction Lynn MA | Family Builder Since 1958 For nearly seven decades, DeIulis Brothers Construction has been more than just a construction company. Based in Lynn with deep roots in Salem, they’ve been builders of community, preservers of history, and proud supporters of the city they helped shape. Founded in 1958 by Italian immigrant brothers who came to Read more...

Interactive Salem History Theater | History Alive, Inc. – Salem MA Step into Salem’s past with History Alive, Inc., the award-winning immersive theater company that has been bringing history to life in downtown Salem since 1992. Founded to commemorate the tercentenary of the Salem Witch Trials, History Alive creates original theatrical experiences based on true stories from Salem’s remarkable history. Read more...

Trade House Salem MA | Neighborhood Pub & Dining on Derby St Discover Trade House, Salem’s newest neighborhood gathering place, where good food and cold drinks bring people together. Located at 156 Derby Street in historic downtown Salem, Trade House opened in spring 2025, breathing new life into a space that has served as a community hub for over a Read more...

Experience Salem’s most beloved historic landmark this holiday season at the House of the Seven Gables. Located on scenic Salem Harbor, this National Historic Landmark District offers guided mansion tours, beautiful colonial gardens, and 330 years of maritime and literary history. Built in 1668, the House of the Seven Gables inspired Nathaniel Hawthorne’s legendary novel and continues to captivate visitors Read more...

Wicked Good Books and Silly Bunny Toys share one shop at 260 Essex Street in downtown Salem — an independent bookstore and a toy store under the same roof. On the book side, look for new titles, local favorites, and signed copies, plus Wicked Good Books hoodies and totes with the shop’s cat logo. Silly Bunny carries toys from a Read more...

Located at 3 Central Street in the heart of downtown, Modern Millie is known for their welcoming staff and joyful atmosphere. A woman-owned shop since 2006, it is lovingly curated to feature current and vintage-inspired styles, creating a one-stop shop for all your fashion personalities. From dresses to jeans in inclusive size ranges, to jewelry and accessories, there’s something for Read more...

Holiday Plants & Marimo Moss | Salem Plant Witch – Salem MA Discover the enchanting world of The Salem Plant Witch in downtown Salem, MA—your destination for unusual, easy-care plants and magical Marimo moss creations perfect for holiday gifting. Founded by Lulu Ayube in August 2020, this beloved Salem boutique specializes in “hard to kill” plant life, making green spaces Read more...

Discover the magic of Whimsy’s Sweet Life in downtown Salem, MA, where premium Richardson’s ice cream meets ethically sourced artisan treasures—perfect for holiday gift shopping and sweet indulgence. Our unique shop at 26 Front Street specializes in handcrafted chocolates, 16+ rotating ice cream flavors, and carefully curated gifts from women and LGBTQ+ artisans. Formerly Maria’s Sweet Somethings, we’ve evolved while Read more...

Monsters of Salem is a Salem photography team behind portraits, events, and photo experiences around the city — from surprise proposals and elopements to headshots, family sessions, and cosplay shoots. If you’re planning a holiday party or event, they also bring a photo booth. Their light-wand art portraits are another option for something a little different. Prints are available through Read more...

Flying Saucer Pizza Company is a space-themed pizza spot on Washington Street in downtown Salem, right behind the Bewitched statue. Specialty pies like the Audrey II, Nick Fury, and Pickle Rick sit alongside traditional pizzas, local beer, and craft cocktails. Many signature pizzas come in vegan and gluten-free versions. The site says gluten-free orders follow dedicated procedures and the kitchen Read more...

Discover the magic of handmade fiber arts and mystical treasures at Circle of Stitches, Salem’s beloved yarn boutique and witchy lifestyle shop on historic Pickering Wharf. Founded by nationally-recognized knitting instructor Ana Campos in February 2015, this unique Salem destination blends high-quality fiber crafts with carefully curated witchy goods. Their tagline says it best: “Putting the CRAFT in Witchcraft.” Why Read more...

Holiday Glass Art Classes & Gifts  Discover the magic of creating your own handcrafted glass art this holiday season at North Shore Glass School in downtown Salem, MA. Our comprehensive glass art studio specializes in glassblowing, fused glass, flameworking, stained glass, and glass etching—offering the perfect experience for holiday gift-giving or creating one-of-a-kind ornaments and decorative pieces. Founded by master Read more...

Salem Wine Imports is a wine shop on Church Street in downtown Salem, stocked with hand-selected wines from around the world plus local beer, cider, and mead. The shop pours weekly tastings on Tuesdays, Fridays, and Saturdays. Friday evenings are Wine School, a class on flavors, regions, and terroir that includes appetizers. Salem Wine Imports also delivers. Contact the shop Read more...

Ledger Restaurant Salem MA | Holiday Dining & Special Events Discover elevated holiday dining at Ledger Restaurant, downtown Salem’s premier destination for chef-driven seasonal cuisine and memorable culinary experiences. Located in the heart of Salem, Massachusetts, Ledger combines exceptional food, sophisticated atmosphere, and warm hospitality to create the perfect setting for your holiday celebrations. Exceptional Seasonal Cuisine in Downtown Salem Read more...

Business Support & Event Production at Creative Collective in Salem, MA Real Business Support. Real Community Building. Creative Collective delivers comprehensive business services—marketing promotion, technical assistance, business consulting, and advocacy at all levels—for Essex County entrepreneurs, creators, and innovators. We support the whole person, not just the business, through a collaborative community where members learn from each other, not just Read more...

Holiday Events & Year-Round Community Programming at Salem Main Streets in Salem, MA Discover the heart of downtown Salem at Salem Main Streets, your connection to holiday celebrations, community events, and thriving local businesses in historic Salem, Massachusetts. Located at 9A Derby Square in the center of downtown Salem, Salem Main Streets is an independent nonprofit organization dedicated to creating Read more...