Retail

Wicked Good Books and Silly Bunny Toys share one shop at 260 Essex Street in downtown Salem — an independent bookstore and a toy store under the same roof. On the book side, look for new titles, local favorites, and signed copies, plus Wicked Good Books hoodies and totes with the shop’s cat logo. Silly Bunny carries toys from a Read more...

Salem Wine Imports is a wine shop on Church Street in downtown Salem, stocked with hand-selected wines from around the world plus local beer, cider, and mead. The shop pours weekly tastings on Tuesdays, Fridays, and Saturdays. Friday evenings are Wine School, a class on flavors, regions, and terroir that includes appetizers. Salem Wine Imports also delivers. Contact the shop Read more...

Discover the magic of handmade fiber arts and mystical treasures at Circle of Stitches, Salem’s beloved yarn boutique and witchy lifestyle shop on historic Pickering Wharf. Founded by nationally-recognized knitting instructor Ana Campos in February 2015, this unique Salem destination blends high-quality fiber crafts with carefully curated witchy goods. Their tagline says it best: “Putting the CRAFT in Witchcraft.” Why Read more...

Enter a hauntingly beautiful dreamscape at Nocturne, Salem’s dark romantic boutique, where artistry and mystery intertwine. Located at 18 Front Street in downtown Salem, this thoughtfully curated shop celebrates the beauty of the night through handcrafted treasures, vintage finds, and unique home goods that inspire wonder and creativity. A Dark Romantic Shopping Experience Founded in 2022 by Kimberly Gibson Hill Read more...

Located at 3 Central Street in the heart of downtown, Modern Millie is known for their welcoming staff and joyful atmosphere. A woman-owned shop since 2006, it is lovingly curated to feature current and vintage-inspired styles, creating a one-stop shop for all your fashion personalities. From dresses to jeans in inclusive size ranges, to jewelry and accessories, there’s something for Read more...

Holiday Plants & Marimo Moss | Salem Plant Witch – Salem MA Discover the enchanting world of The Salem Plant Witch in downtown Salem, MA—your destination for unusual, easy-care plants and magical Marimo moss creations perfect for holiday gifting. Founded by Lulu Ayube in August 2020, this beloved Salem boutique specializes in “hard to kill” plant life, making green spaces Read more...

Experience Salem’s most beloved historic landmark this holiday season at the House of the Seven Gables. Located on scenic Salem Harbor, this National Historic Landmark District offers guided mansion tours, beautiful colonial gardens, and 330 years of maritime and literary history. Built in 1668, the House of the Seven Gables inspired Nathaniel Hawthorne’s legendary novel and continues to captivate visitors Read more...

Discover the magic of Whimsy’s Sweet Life in downtown Salem, MA, where premium Richardson’s ice cream meets ethically sourced artisan treasures—perfect for holiday gift shopping and sweet indulgence. Our unique shop at 26 Front Street specializes in handcrafted chocolates, 16+ rotating ice cream flavors, and carefully curated gifts from women and LGBTQ+ artisans. Formerly Maria’s Sweet Somethings, we’ve evolved while Read more...

Holiday Coffee BlackCraft Salem | Witch’s Cottage Café – Salem MA Warm up your holiday shopping with a visit to BlackCraft Coffee, Salem’s most enchanting specialty coffee experience tucked inside the historic BlackCraft Salem store at 253 Essex Street. This whimsical café, designed to resemble a witch’s cottage, serves Witch City-inspired specialty drinks and treats that transform your coffee break Read more...

Holiday Shopping BlackCraft Salem | Alternative Gifts – Salem MA BlackCraft Salem: Alternative Holiday Shopping in Downtown Salem Discover unique holiday gift shopping at BlackCraft Salem, downtown Salem’s premier destination for alternative lifestyle apparel, accessories, and home goods. Located in the historic 110-year-old Merchants National Bank building at 253 Essex Street, this extraordinary retail experience combines gothic elegance with inclusive Read more...