Put your business behind Salem’s holiday season.

Holiday Happenings is downtown Salem’s holiday season, pulled together under one brand, one marketing plan, and one calendar — the Tree Lighting, Wassail Weekend, Small Business Saturday, the Window Contest, and everything in between.

It runs on the businesses that back it. In our first season, 47 businesses and organizations pooled their resources to fund professional marketing none of them could have afforded alone.

Sponsor the season

For businesses and organizations that want visibility across the whole season. Sponsorship also funds the downtown beautification — the wreaths, ribbons, and lighting — that makes Salem feel like the holidays.

• Presenting Sponsor

  $10,000
  Lead sponsor with naming rights

  • “Presented by [Your Business]” on all materials
  • Exclusive presenting sponsor recognition
  • Homepage hero placement all season
  • Logo on all digital and print materials
  • Featured in all press releases and media coverage
  • Custom content package — 4 blog posts plus a social series
  • Recognition at the Tree Lighting, Wassail Weekend, LAUNCH NYE, and Small Business Saturday
  • First right of renewal for 2027
  • Directory listing with up to 10 events and priority mentions

• Website Sponsor

  $5,000
  Premium digital presence

  • Prominent logo placement on the website homepage
  • Featured sponsor section on every interior page
  • “Website sponsored by” recognition in the footer
  • Inclusion in all email marketing
  • Social media sponsor announcement posts
  • A blog post feature about your business
  • Logo on digital advertising
  • Quarterly analytics report
  • Recognition at the Tree Lighting
  • Directory listing with up to 10 events and priority mentions

• Social Media Sponsor

  $5,000
  Maximum social visibility

  • “Social media sponsored by” on all Holiday Happenings posts
  • Logo in social graphics throughout the season
  • Three dedicated sponsor spotlight posts
  • A blog post feature about your business
  • Weekly Instagram Story features
  • Recognition in email signatures
  • Logo on website and printed materials
  • Monthly engagement reports
  • Directory listing for up to three locations, with up to 10 events

• Holiday Helper Sponsor

  $2,500
  Strong visibility across materials and events

  • Logo placement on the website sponsor page
  • Recognition in email marketing
  • Two social media thank-you posts
  • A blog post feature about your business
  • Logo on select printed materials
  • Listing in press materials
  • Event recognition, including the Tree Lighting
  • Directory listing with up to 10 events and priority mentions

• Supporting Sponsor

  $1,000
  Community champion recognition

  • Logo on the website sponsor page
  • Recognition in the holiday guide
  • Social media thank-you post
  • A blog post feature about your business
  • Listed in “supported by” sections
  • Community goodwill and connections
  • Directory listing with up to 10 events and priority mentions

• I ❤️ The Holidays Sponsor

  $500
  Meaningful recognition at an accessible level

  • Logo on the website sponsor page
  • Listed in “supported by” sections on printed materials
  • Social media thank-you mention
  • Recognition in the email newsletter
  • Community goodwill and networking opportunities
  • Business directory listing with up to 3 events

Participate as a business

For downtown businesses that want to be found by holiday shoppers and visitors. Modest fees fund the marketing, the website, and the content that bring people downtown — and every business that joins makes the whole season pull harder.

• Basic Listing

  $150
  Tier 1

  • Business listing on the Holiday Happenings website
  • Up to 3 holiday events or promotions
  • Holiday hours and special offerings listed
  • Inclusion in general marketing materials
  • Access to Holiday Happenings logos and badges for your own use

• Enhanced Listing

  $350
  Tier 2 — everything in Basic, plus:

  • Featured photo in the online directory
  • Highlighted in 2 social media posts
  • Up to 6 holiday events or promotions
  • Inclusion in promotional emails
  • Extended business description

• Premium Partner

  $750
  Tier 3 — everything in Enhanced, plus:

  • Featured placement in the homepage rotation
  • 5 dedicated social media features
  • Priority placement in all materials
  • Up to 10 holiday events or promotions

Holiday Happenings is produced in partnership by Creative Collective and Salem Main Streets.