Countdown to 2026: Salem’s Final Holiday Week

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Salem’s Final Holiday Week: Dec 20-31 Events & New Year As December draws to a close, Salem’s holiday season reaches its spectacular finale with a week packed with live performances, hands-on workshops, festive tours, and culminating in Salem Main Streets’ family-friendly New Year’s Eve celebration, LAUNCH! Whether you’re a local looking for last-minute holiday activities or a visitor extending your … Read More

Building Salem’s Magical Empire: Tim Maguire’s Journey from Tour Guide to Multi-Business Entrepreneur

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Tim Maguire Salem: Four Magical Businesses in Witch City Some entrepreneurs build one successful business. Tim Maguire built four—each one adding another layer of magic to Salem’s already enchanting downtown. Walk along Essex Street today, and you’ll encounter his empire of wonder: ghost tours that bring history to life after dark, handcrafted wands that transport visitors to wizarding worlds, Harry … Read More

Salem Events Dec 10-14: Wassail Weekend & Holiday Guide 2025

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Salem Events Dec 10-14: Wassail Weekend & Holiday Guide 2025 As the holiday season reaches its peak, Salem offers a week of celebration that culminates in the beloved Wassail Weekend—two days of festive shopping, special promotions, and community cheer throughout downtown. From Wednesday through Sunday, December 10-14, you’ll find 18+ carefully curated events spanning nightly ghost tours exploring Salem’s haunted … Read More

Your Ultimate Guide to Salem’s Holiday Weekend: December 5-7, 2025

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This is it—the weekend that transforms Salem into New England’s ultimate holiday destination. From Friday, December 5th through Sunday, December 7th, Salem hosts nearly 20 incredible events spanning every corner of the holiday spectrum. Whether you’re drawn to elegant historic house tours or gothic holiday markets, Victorian traditions or Krampus comedy, glass-making workshops or artist open studios, this weekend delivers … Read More

The Heart of Downtown: Why Salem Main Streets Is Essential to Our City’s Vitality

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Salem Main Streets: Downtown Revitalization & Community Events If you’ve ever enjoyed the Salem Farmers’ Market on a Thursday evening in Derby Square, marveled at ice sculptures during Salem’s So Sweet, or received helpful directions from a smiling volunteer during October’s crowds, you’ve experienced the work of Salem Main Streets. This independent nonprofit has quietly transformed downtown Salem since 2001. … Read More

The Greater Salem Ballet Company’s 12th Annual Nutcracker

Creative Collective

Nutcracker Ballet North Shore | Greater Salem Ballet Dec 20 Experience the magic of the holiday season with The Greater Salem Ballet Company’s 12th Annual production of The Nutcracker on Saturday, December 20, 2025, at the historic Lynn Memorial Auditorium. This beloved North Shore holiday tradition combines professional-quality choreography, lavish costumes, and the timeless music of Tchaikovsky to create an … Read More

From Classroom to Salem’s Streets: How Witch City Walking Tours Became America’s #1 Cultural Experience

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Witch City Walking Tours Salem: #1 Ranked Tour & Holiday Magic When Beth Crowley started Witch City Walking Tours in 2014 as “something fun to do” while finishing her undergraduate degree, she never imagined she’d be running America’s #1-ranked cultural and historical tour company. Today, this former sixth-grade teacher leads a team of over 40 passionate guides who bring Salem’s … Read More

Ghosts of Christmas Past: A Haunted Holiday Stroll

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Ghosts of Christmas Past: A Haunted Holiday Stroll Step into Salem’s haunted holiday history with Ghosts of Christmas Past: A Haunted Holiday Stroll, a captivating 2-hour walking tour that blends Victorian ghost stories, ancient Yuletide traditions, and Salem’s fascinating relationship with Christmas—from Puritan bans making it illegal to celebrate, to the ghostly tales once told around Victorian firesides. Presented by … Read More

Christmas at The Gables

Creative Collective

There’s no better way to get yourself in the festive spirit this Christmas season than a special Christmas tour of The House of the Seven Gables!