Die With Your Boots On - Salem, MA

Embrace your dark side at Die With Your Boots On, Salem’s premier destination for gothic, alternative, and heavy metal fashion since 2018. Located at 9 Church Street in downtown Salem, this family-owned boutique offers fearless fashion for all bodies, curating clothing as black as your heart and style as bold as your spirit.

Size-Inclusive Alternative Fashion in Salem

Founded by Nick and Amber to fill a void in Salem’s alternative fashion scene, Die With Your Boots On celebrates individual expression without gatekeeping. The shop specializes in size-inclusive gothic and alternative clothing, offering styles up to 6X and beyond. From platform boots and creepers to vintage horror tees and leather jackets, every piece is carefully selected from indie brands like Foxblood, Cat Coven, Pretty Snake, T.U.K., and Y.R.U.

Holiday Gift Ideas for the Alternative Soul

This holiday season, discover unique gifts that celebrate authentic self-expression. Die With Your Boots On offers statement platform boots, vintage-inspired accessories, locally-made items from Salem artists, and books from the owners’ own publishing house. Whether shopping for gothic fashion enthusiasts or those exploring alternative style, you’ll find pieces that make meaningful, memorable gifts.

Community-Focused & Body-Positive Shopping

More than just a boutique, Die With Your Boots On is committed to giving back. The shop regularly supports organizations including HAWC Northshore, NAGLY, Salem Pantry, ACLU, and NAACP. Owner Amber founded the Daughters of Darkness Festival, with proceeds benefiting local causes. The inclusive philosophy extends to their marketing—customers and staff model the clothing, ensuring representation of real bodies and authentic style.

Shop Online or In-Store in Downtown Salem

Experience the store’s unique gothic-meets-steampunk atmosphere in person, or explore their robust online shop with domestic and international shipping. Die With Your Boots On even offers innovative AR shopping experiences set against Salem’s historic Witch House and Pioneer Village, blending cutting-edge technology with the legendary atmosphere of Salem.

Address: 9 Church St, Salem, MA 01970
Phone: (978) 224-2706
Hours: Mon-Sat 11am-7pm, Sun 12pm-6pm
Website: diewithyourbootson.com
Follow: @diewithbootson on Instagram (94K followers) and TikTok (87.9K followers)