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Located at 3 Central Street in the heart of downtown, Modern Millie is known for their welcoming staff and joyful atmosphere. A woman-owned shop since 2006, it is lovingly curated to feature current and vintage-inspired styles, creating a one-stop shop for all your fashion personalities. From dresses to jeans in inclusive size ranges, to jewelry and accessories, there’s something for Read more...
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Embrace your dark side at Die With Your Boots On, Salem’s premier destination for gothic, alternative, and heavy metal fashion since 2018. Located at 9 Church Street in downtown Salem, this family-owned boutique offers fearless fashion for all bodies, curating clothing as black as your heart and style as bold as your spirit. Size-Inclusive Alternative Fashion in Salem Founded by Read more...
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Art Museum Salem MA | Peabody Essex Museum PEM Discover world-renowned art and culture at the Peabody Essex Museum (PEM), America’s oldest continuously operating museum and one of New England’s largest art institutions. Located in downtown Salem at 161 Essex Street, this spectacular museum welcomes holiday visitors with 850,000 works spanning cultures and centuries, including the remarkable Yin Yu Tang—a Read more...
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Lobster Rolls & Seafood Salem MA | The Lobster Shanty Experience Salem’s beloved dive bar with surprisingly exceptional seafood at The Lobster Shanty, a downtown Salem institution serving fresh lobster rolls, award-winning clam chowder, and creative seafood dishes since 1979. Located in historic Derby Square on Artists Row, this casual waterfront eatery combines a relaxed dive bar atmosphere with high-quality Read more...
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Experience Salem’s most beloved historic landmark this holiday season at the House of the Seven Gables. Located on scenic Salem Harbor, this National Historic Landmark District offers guided mansion tours, beautiful colonial gardens, and 330 years of maritime and literary history. Built in 1668, the House of the Seven Gables inspired Nathaniel Hawthorne’s legendary novel and continues to captivate visitors Read more...
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Discover extraordinary holiday gifts at Black Cat Curiosity Shoppe, a unique museum and gift shop in downtown Salem, MA. We specialize in curated curiosities, movie memorabilia, specialty teas, and locally made artisan goods—perfect for one-of-a-kind holiday shopping. Founded in 2013 by Salem historians Lara and Daniel Fury, our shop at 234 Essex Street offers a unique blend of authentic artifacts Read more...
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Salem Arts Association is a volunteer-run nonprofit community gallery opening at their new location at 88 Wharf Street on historic Pickering Wharf in mid-to-late November 2025. Founded in 2007, Salem Arts Association features ten galleries with more than 2,000 square feet of exhibition space showcasing affordable locally created fine art, handcrafted jewelry, photography, ceramics, textiles, and unique gifts from more Read more...
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Sea Witch Salem MA | Coastal Witchcraft Gifts | The Sea Wych Discover ocean magic at The Sea Wych Salem, Salem’s only shop dedicated to sea and water witchcraft in historic downtown Salem, Massachusetts. Founded by Phe, a solitary sea witch with over 20 years of practice, our woman-owned boutique specializes in ethically sourced magical supplies, handcrafted ritual tools, and Read more...
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Discover comprehensive Salem tourism information year-round with Haunted Happenings Magazine, Salem’s trusted visitor resource since 1981. Published by Aimee Chouinard and her team at Best Maps, this free magazine connects locals and tourists with the best of historic Salem, Massachusetts—not just during October’s famous Halloween season, but throughout the entire year. Whether you’re planning a holiday visit to Salem or Read more...
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Discover the magic of Whimsy’s Sweet Life in downtown Salem, MA, where premium Richardson’s ice cream meets ethically sourced artisan treasures—perfect for holiday gift shopping and sweet indulgence. Our unique shop at 26 Front Street specializes in handcrafted chocolates, 16+ rotating ice cream flavors, and carefully curated gifts from women and LGBTQ+ artisans. Formerly Maria’s Sweet Somethings, we’ve evolved while Read more...









