Haunted Happenings Magazine: Salem's Year-Round Tourism Guide

Discover comprehensive Salem tourism information year-round with Haunted Happenings Magazine, Salem’s trusted visitor resource since 1981. Published by Aimee Chouinard and her team at Best Maps, this free magazine connects locals and tourists with the best of historic Salem, Massachusetts—not just during October’s famous Halloween season, but throughout the entire year. Whether you’re planning a holiday visit to Salem or discovering local businesses for gift shopping, Haunted Happenings Magazine serves as your essential guide to everything Salem has to offer. Based in Peabody, Massachusetts, this long-established publication reaches over 100,000 readers annually and maintains a year-round presence supporting downtown Salem’s vibrant business community.

Why Haunted Happenings Magazine Matters for Holiday Visitors

While Salem is world-famous for October’s Haunted Happenings festival, the city’s charm extends far beyond Halloween season. Haunted Happenings Magazine embraces this reality with their mission: “Salem is more than Halloween in October—keeping you connected 365!” This philosophy makes the publication an invaluable resource for holiday shoppers and winter visitors seeking authentic Salem experiences.

The magazine’s comprehensive business directory, event calendar, and walking maps help visitors navigate Salem’s historic downtown during the holiday season, connecting them with local shops perfect for unique gift shopping, restaurants ideal for festive dining, and seasonal events that make Salem magical year-round. Publisher Aimee Chouinard works tirelessly to ensure every Salem shop, restaurant, and attraction receives coverage, creating a complete guide that supports the local economy during the critical holiday shopping season.

What Haunted Happenings Magazine Offers

Free Print Publication

The flagship Haunted Happenings Magazine distributes over 100,000 full-color copies annually from late September through November, with coverage extending into the holiday season. Available free at museums, attractions, restaurants, shops, and lodging facilities throughout Salem and the North Shore, the magazine provides:

• Comprehensive business listings with locations marked on walking maps
• Full event calendar featuring Halloween through holiday season programming
• Feature articles spotlighting local businesses and Salem history
• Advertising opportunities for businesses reaching thousands of tourists
• The iconic Best Maps walking map for easy downtown navigation

Digital Resources

Haunted Happenings Magazine maintains robust online presence through:

• Interactive digital magazine at hauntedhappeningssalem.com
• Live event calendar updated year-round
• Business directory with detailed information
• Blog featuring Salem stories, tips, and highlights
• Social media engagement across multiple platforms

Year-Round Support for Salem Businesses

Beyond October, Haunted Happenings Magazine continues promoting Salem’s business community throughout the holiday season and beyond. Their advertising packages include:

• Full-color display advertising in print magazine
• Year-round website linking for SEO benefits
• Social media promotion across Instagram and Facebook
• Event submission and promotion
• Content creation and marketing services

About Publisher Aimee Chouinard

Aimee Chouinard, owner and publisher of Haunted Happenings Magazine and Best Maps, brings over 20 years of marketing, communications, and publishing experience to her role as Salem’s premier tourism advocate. As CEO of Chouinard Consulting and publisher since 2005, Aimee has built Haunted Happenings Magazine into an essential resource that connects tens of thousands of visitors with local businesses year-round.

Her commitment to Salem extends beyond October’s Halloween festivities—Aimee actively promotes Salem as a year-round destination, ensuring that local businesses receive support during the holiday season and throughout the calendar year. Her work has earned praise from Salem business owners who credit the magazine with driving significant foot traffic and supporting their bottom lines during critical sales periods.

Additional Best Maps Publications

Under the Best Maps umbrella, Aimee also publishes:

• Best Maps Walking Map: The definitive guide to navigating downtown Salem
• Red’s Sandwich Shop Placemat: Local advertising supporting this Salem institution
• LoveSalem Shop: Online marketplace featuring Salem-themed merchandise

Holiday Happenings Premium Partner

Haunted Happenings Magazine proudly serves as a Premium Partner of Holiday Happenings, Salem’s comprehensive holiday shopping and events initiative. Aimee Chouinard’s support reflects her commitment to Salem’s business community year-round, recognizing that successful local businesses need consistent promotion beyond the October tourism boom.

As a Premium Partner, Haunted Happenings Magazine helps amplify Holiday Happenings’ mission of creating cohesive holiday marketing for downtown Salem, connecting visitors with local businesses during the important November-December shopping season.

Connect with Salem Year-Round

Mailing Address:
PO Box 24
Peabody, MA 01960

Website: hauntedhappeningssalem.com

Social Media:
Instagram: @hhmagazine (8,700+ followers)
Facebook: Haunted Happenings Salem Magazine (26,700+ likes)

Distribution: Available free at hundreds of locations throughout Salem and the North Shore, including museums, restaurants, shops, hotels, and visitor centers.

Hashtags: #hhmagazine #salemma365 #sendingsalem #lovesalem

Supporting Salem’s Business Community

Local business owners consistently praise Haunted Happenings Magazine’s impact:

“Aimee works all year to ensure every shop, restaurant, attraction, etc. is covered. Thank you Haunted Happenings Magazine (Aimee) for all you do to make planning a trip to Salem a wonderful experience.”

“Aimee’s Haunted Happenings Magazine got us tons of traffic in the door and in Salem, that is important. Sept. and Oct. are our make or break months and her efforts made our haunting season work.”

Plan Your Salem Holiday Visit

Whether you’re visiting Salem for holiday shopping, exploring historic sites during the winter season, or discovering local restaurants for festive dining, Haunted Happenings Magazine provides the comprehensive guide you need. Pick up a free copy at any Salem business, explore their online resources, or follow their social media for year-round Salem updates and insider tips.

From Halloween through the holidays and into the new year, Haunted Happenings Magazine remains your trusted companion for experiencing the magic of historic Salem, Massachusetts.

Holiday Happenings is produced in partnership by Creative Collective and Salem Main Streets.