Ghosts of Christmas Past: A Haunted Holiday Stroll

Creative Collective

Ghosts of Christmas Past: A Haunted Holiday Stroll Step into Salem’s haunted holiday history with Ghosts of Christmas Past: A Haunted Holiday Stroll, a captivating 2-hour walking tour that blends Victorian ghost stories, ancient Yuletide traditions, and Salem’s fascinating relationship with Christmas—from Puritan bans making it illegal to celebrate, to the ghostly tales once told around Victorian firesides. Presented by … Read More

Christmas at The Gables

Creative Collective

There’s no better way to get yourself in the festive spirit this Christmas season than a special Christmas tour of The House of the Seven Gables!

Where the Ocean Meets the Craft: The Sea Wych Salem Story

Creative CollectiveFeatured Business

Tucked away on the second floor of historic Derby Square, The Sea Wych Salem isn’t just another metaphysical shop in a city famous for witchcraft—it’s something distinctly different. Step inside and the first thing you notice isn’t the display cases or the merchandise. It’s the scent: earthy, salty, layered like the ocean itself. Then comes the feeling: an unexpected calm, … Read More

Beyond October: How Haunted Happenings Magazine Keeps Salem Connected 365 Days a Year

Creative CollectiveFeatured Business

Walk into almost any restaurant, shop, museum, or hotel in Salem, Massachusetts, and you’ll find it: a vibrant, full-color magazine filled with event listings, business spotlights, and the iconic walking map that’s been guiding visitors through the Witch City since 1981. Haunted Happenings Magazine isn’t just another tourism publication—it’s the heartbeat of Salem’s business community, and publisher Aimee Chouinard is … Read More

From Happy Accident to Holiday Tradition: The Witch City Wicks Story

Creative CollectiveFeatured Business

Hand holding a candle in front of the Salem Witch House in the snow

Some of the best businesses start as happy accidents—a creative hobby that unexpectedly transforms into something magical. That’s precisely how Witch City Wicks came to be, and thirteen years later, this gothic candle company has become an essential part of Salem’s downtown charm and a driving force behind the city’s holiday celebrations. As a Premium Partner in this year’s Holiday … Read More

Holiday Happenings: Salem’s Next Magical Season Starts Soon!

Creative CollectiveFeatured

Your complete guide to holiday shopping, festive events, and seasonal magic in downtown Salem The leaves have fallen, the jack-o’-lanterns are packed away, and something new is stirring in downtown Salem. This isn’t just another holiday season—it’s the inaugural year of Holiday Happenings, your one-stop guide to everything that makes Salem magical from late November through New Year’s. Think of … Read More