Your privacy

Privacy Policy

How Holiday Happenings handles information when you browse the site, sign up for updates, contact us, or use an embedded service.

Last updated: September 3, 2026

Miniature Salem storefront decorated with snow and winter greenery

Overview

Information and choices

Holiday Happenings is produced in partnership by Creative Collective and Salem Main Streets.

This Privacy Policy explains how we collect, use, and protect information when you visit salemholidayhappenings.org, browse events and businesses, sign up for updates, contact us, or use a donation or participation form.

Information you choose to provide

Depending on how you use the site, you may provide information such as:

  • your name and email address when you sign up for updates;
  • your name, email address, topic, and message when you contact us;
  • information you submit through participation, event, business, or sponsor forms; and
  • information you provide to Givebutter when making a donation.

Please do not include sensitive personal information in an open message field unless it is necessary for your request.

Information collected when you use the site

Our website, hosting, security, analytics, and embedded-service providers may process technical information such as:

  • internet protocol address;
  • browser, device, and operating-system information;
  • pages viewed, referring pages, approximate location, and interaction data;
  • search terms entered on the site; and
  • dates, times, and diagnostic or security logs.

We use this information to deliver and secure the site, troubleshoot problems, understand which information is helpful to visitors, and improve the Holiday Happenings experience.

Cookies and similar technologies

The site uses necessary technologies to provide core functions and protect the website. With your permission, we may also use optional analytics technologies to understand visits and interactions.

You can accept or reject optional technologies through the consent banner. You can revisit your choice at any time using the Cookie Settings link in the site footer. Blocking optional technologies will not prevent you from reading the site’s core content, although some embedded services may require a separate choice before they load.

The final cookie list and categories shown in Cookie Settings are generated from the site’s current configuration and may change as services are added, removed, or updated.

Google Analytics

We use Google Analytics through Site Kit by Google to understand aggregated site activity, such as which pages are visited and how visitors find the site. Analytics is treated as optional and is controlled by the site’s consent settings. Logged-in WordPress users are excluded from Analytics.

Google may process information under its own policies. Learn more in Google’s Privacy Policy.

Forms, embedded content, and service providers

Some site features are provided by other companies. When you choose to use one of these features, that company may process information under its own privacy policy.

  • monday.com provides embedded sign-up, contact, and participation forms.
  • Givebutter provides donation forms and processes donation information.
  • Vimeo provides embedded video.
  • Google provides Analytics and may provide maps or other embedded services.
  • WP Engine and Cloudflare provide website hosting, performance, and security services.
  • WordPress and site plugins provide content, search, directory, and event functions.

We may also link to businesses, event organizers, ticketing providers, social networks, and other outside websites. Their privacy practices are governed by their own policies, not this one.

How we use information

We use information to:

  • provide the website and requested services;
  • respond to questions and participation requests;
  • send Holiday Happenings updates to people who requested them;
  • process and acknowledge donations through Givebutter;
  • maintain event and business information;
  • measure and improve the website when optional analytics consent is provided;
  • prevent abuse, spam, fraud, and security incidents; and
  • comply with legal obligations and protect the rights and safety of visitors, partners, and the public.

How information is disclosed

We disclose information only as reasonably necessary to operate Holiday Happenings, fulfill a request, work with the service providers described above, comply with law, or protect the site and its users. Service providers may process information on our behalf or as independent providers when you use their services.

We do not accept payment in exchange for personal information. Some privacy laws use broader definitions of “sale,” “sharing,” or targeted advertising. The site’s consent controls are intended to give visitors a choice before optional analytics or similar technologies operate.

Retention

We keep information only as long as reasonably necessary for the purpose for which it was collected, to maintain appropriate business records, or to meet legal obligations. Retention may vary by service and type of request. Third-party services maintain information according to their own policies and account settings.

Your choices and requests

You may:

  • reject optional technologies or change your selection through Cookie Settings;
  • unsubscribe from Holiday Happenings email updates using the link included in those messages;
  • ask us to correct or delete information you submitted directly to us, subject to legal and operational requirements; or
  • contact us with a privacy question or request.

We may need to verify a request before acting on it. Depending on where you live, additional privacy rights may apply.

Children’s privacy

Holiday Happenings is a general-audience community and visitor-information site. It is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the site. If you believe a child has submitted personal information, please contact us.

Security

We use reasonable administrative, technical, and organizational measures intended to protect information. No website, transmission, or storage system can be guaranteed completely secure.

International processing

Some service providers may process information in the United States or other countries. Privacy protections may differ from those in your location.

Changes to this policy

We may update this policy when the site, services, or legal requirements change. The “Last updated” date will show the latest revision.

Contact us

Privacy questions or requests

Contact both Holiday Happenings partners.

Holiday Happenings is produced in partnership by Creative Collective and Salem Main Streets.

Ready to Experience Salem’s Holiday Magic?

Whether you’re a visitor planning your trip, a business owner looking to participate, or a company interested in sponsorship, we’re here to help make your holidays memorable.

Presented By

Salem Main Streets & Creative Collective
Creating magical holidays in the heart of historic Salem

This website serves as your one-stop resource for everything holiday in downtown Salem – exactly what our business community has been asking for. Together, we’re creating the cohesive, professional holiday marketing program Salem deserves.