Tucked away on the second floor of historic Derby Square, The Sea Wych Salem isn’t just another metaphysical shop in a city famous for witchcraft—it’s something distinctly different. Step inside and the first thing you notice isn’t the display cases or the merchandise. It’s the scent: earthy, salty, layered like the ocean itself. Then comes the feeling: an unexpected calm, … Read More
Beyond October: How Haunted Happenings Magazine Keeps Salem Connected 365 Days a Year
Walk into almost any restaurant, shop, museum, or hotel in Salem, Massachusetts, and you’ll find it: a vibrant, full-color magazine filled with event listings, business spotlights, and the iconic walking map that’s been guiding visitors through the Witch City since 1981. Haunted Happenings Magazine isn’t just another tourism publication—it’s the heartbeat of Salem’s business community, and publisher Aimee Chouinard is … Read More
From Happy Accident to Holiday Tradition: The Witch City Wicks Story
Some of the best businesses start as happy accidents—a creative hobby that unexpectedly transforms into something magical. That’s precisely how Witch City Wicks came to be, and thirteen years later, this gothic candle company has become an essential part of Salem’s downtown charm and a driving force behind the city’s holiday celebrations. As a Premium Partner in this year’s Holiday … Read More
Holiday Happenings: Salem’s Next Magical Season Starts Soon!
Your complete guide to holiday shopping, festive events, and seasonal magic in downtown Salem The leaves have fallen, the jack-o’-lanterns are packed away, and something new is stirring in downtown Salem. This isn’t just another holiday season—it’s the inaugural year of Holiday Happenings, your one-stop guide to everything that makes Salem magical from late November through New Year’s. Think of … Read More
Salem Main Streets Holiday Window Contest
The holidays are here, and Salem is dressed for the season with trees, wreaths, and ribbons. To top it off, downtown businesses decorate their windows every year for a friendly holiday competition! Judges nominated by Salem Main Streets make the rounds the first weekend of December to vote on the best windows. Some award categories highlight good retail practice, such … Read More
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