Beyond October: How Haunted Happenings Magazine Keeps Salem Connected 365 Days a Year

Creative CollectiveFeatured Business

Walk into almost any restaurant, shop, museum, or hotel in Salem, Massachusetts, and you’ll find it: a vibrant, full-color magazine filled with event listings, business spotlights, and the iconic walking map that’s been guiding visitors through the Witch City since 1981. Haunted Happenings Magazine isn’t just another tourism publication—it’s the heartbeat of Salem’s business community, and publisher Aimee Chouinard is … Read More

From Happy Accident to Holiday Tradition: The Witch City Wicks Story

Creative CollectiveFeatured Business

Hand holding a candle in front of the Salem Witch House in the snow

Some of the best businesses start as happy accidents—a creative hobby that unexpectedly transforms into something magical. That’s precisely how Witch City Wicks came to be, and thirteen years later, this gothic candle company has become an essential part of Salem’s downtown charm and a driving force behind the city’s holiday celebrations. As a Premium Partner in this year’s Holiday … Read More