Countdown to 2026: Salem’s Final Holiday Week

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Salem’s Final Holiday Week: Dec 20-31 Events & New Year As December draws to a close, Salem’s holiday season reaches its spectacular finale with a week packed with live performances, hands-on workshops, festive tours, and culminating in Salem Main Streets’ family-friendly New Year’s Eve celebration, LAUNCH! Whether you’re a local looking for last-minute holiday activities or a visitor extending your … Read More

New Year’s Eve LAUNCH!

Creative Collective

Come ring in the New Year with us!  Salem Main Streets and the City of Salem are teaming up to throw LAUNCH!, our family-friendly New Year’s Eve party, on Wednesday, Dec. 31 from 4:30 pm to 6 pm on Artists’ Row. There will be an early countdown just before 6 pm. Programming will include art-making activities, magic shows, face painting and … Read More

Building Salem’s Magical Empire: Tim Maguire’s Journey from Tour Guide to Multi-Business Entrepreneur

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Tim Maguire Salem: Four Magical Businesses in Witch City Some entrepreneurs build one successful business. Tim Maguire built four—each one adding another layer of magic to Salem’s already enchanting downtown. Walk along Essex Street today, and you’ll encounter his empire of wonder: ghost tours that bring history to life after dark, handcrafted wands that transport visitors to wizarding worlds, Harry … Read More

Your Ultimate Guide to Salem’s Holiday Weekend: December 5-7, 2025

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This is it—the weekend that transforms Salem into New England’s ultimate holiday destination. From Friday, December 5th through Sunday, December 7th, Salem hosts nearly 20 incredible events spanning every corner of the holiday spectrum. Whether you’re drawn to elegant historic house tours or gothic holiday markets, Victorian traditions or Krampus comedy, glass-making workshops or artist open studios, this weekend delivers … Read More

From Classroom to Salem’s Streets: How Witch City Walking Tours Became America’s #1 Cultural Experience

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Witch City Walking Tours Salem: #1 Ranked Tour & Holiday Magic When Beth Crowley started Witch City Walking Tours in 2014 as “something fun to do” while finishing her undergraduate degree, she never imagined she’d be running America’s #1-ranked cultural and historical tour company. Today, this former sixth-grade teacher leads a team of over 40 passionate guides who bring Salem’s … Read More

Beyond October: How Haunted Happenings Magazine Keeps Salem Connected 365 Days a Year

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Walk into almost any restaurant, shop, museum, or hotel in Salem, Massachusetts, and you’ll find it: a vibrant, full-color magazine filled with event listings, business spotlights, and the iconic walking map that’s been guiding visitors through the Witch City since 1981. Haunted Happenings Magazine isn’t just another tourism publication—it’s the heartbeat of Salem’s business community, and publisher Aimee Chouinard is … Read More

From Happy Accident to Holiday Tradition: The Witch City Wicks Story

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Hand holding a candle in front of the Salem Witch House in the snow

Some of the best businesses start as happy accidents—a creative hobby that unexpectedly transforms into something magical. That’s precisely how Witch City Wicks came to be, and thirteen years later, this gothic candle company has become an essential part of Salem’s downtown charm and a driving force behind the city’s holiday celebrations. As a Premium Partner in this year’s Holiday … Read More

Holiday Happenings: Salem’s Next Magical Season Starts Soon!

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Your complete guide to holiday shopping, festive events, and seasonal magic in downtown Salem The leaves have fallen, the jack-o’-lanterns are packed away, and something new is stirring in downtown Salem. This isn’t just another holiday season—it’s the inaugural year of Holiday Happenings, your one-stop guide to everything that makes Salem magical from late November through New Year’s. Think of … Read More