From Happy Accident to Holiday Tradition: The Witch City Wicks Story

Creative CollectiveFeatured Business

Hand holding a candle in front of the Salem Witch House in the snow

Some of the best businesses start as happy accidents—a creative hobby that unexpectedly transforms into something magical. That’s precisely how Witch City Wicks came to be, and thirteen years later, this gothic candle company has become an essential part of Salem’s downtown charm and a driving force behind the city’s holiday celebrations. As a Premium Partner in this year’s Holiday … Read More