Holiday Happenings - Salem, MA

Witch City Broom Company Salem | Handcrafted Brooms & Gifts 

Step into Salem’s enchanting retail haven where magic meets artistry at Witch City Broom Company, located at 246 Essex Street in downtown Salem. This brand-new boutique brings together handcrafted witch brooms, curated artisan treasures, and unforgettable hands-on experiences—making it the perfect destination for unique holiday shopping in Salem, Massachusetts.

Owned by Beth Crowley of Witch City Walking Tours, Witch City Broom Company extends Salem’s storytelling tradition into tangible, handcrafted keepsakes. Just as the walking tours bring Salem’s history to life through expert guides, the broom company invites you to create your own piece of Salem magic to take home.

Signature Handcrafted Brooms & DIY Kits

At the heart of Witch City Broom Company are meticulously handcrafted witch brooms designed to bring a piece of Salem’s mystical character into your home. Each signature broom showcases quality craftsmanship and attention to detail, perfect for decorative display or altar use.

For those who love hands-on creativity, DIY broom kits provide everything needed to craft your own magical broom at home. These kits include instructions, materials, and the freedom to customize with your choice of colors, charms, and protective elements—making them exceptional holiday gifts for creative spirits.

Hands-On Broom Making Workshops

The true magic happens in Witch City Broom Company’s popular broom-making workshops (This workshop requires pre-registration), where visitors gather to create custom witch brooms guided by knowledgeable Salem instructors. Choose from unique colors, ribbons, charms, and broomcorn to design a one-of-a-kind creation for your home or altar.

Learn the traditional craft of broom wrapping while adding meaningful elements: protective charms to ward off negativity, symbols for good luck and prosperity, or personal touches that make your broom truly yours. Instructors guide you through every step, sharing the significance of different elements and helping you charge your broom with positive intentions.

These workshops make perfect holiday experience gifts—giving friends and family memories rather than material items. Visitors consistently praise the patient, friendly instructors, and leave with beautiful handcrafted brooms they’re proud to display.

Curated Artisan Treasures for Holiday Shopping

Beyond brooms, the retail space features carefully selected gifts from local and regional artisans, including handcrafted candles that evoke seasonal essence, stylish apparel and accessories, books and stationery for witchy readers, and seasonal decor that transforms homes with enchantment.

Every item is thoughtfully chosen to celebrate creativity, craftsmanship, and Salem’s unique character—ensuring you’ll find distinctive gifts that stand out from typical holiday shopping.

Perfect Holiday Gift Ideas

Witch City Broom Company offers something for everyone on your list: handcrafted witch brooms for home decor enthusiasts, DIY broom kits for crafty friends and family, workshop gift certificates for experience seekers, artisan candles for cozy atmosphere lovers, and unique treasures from local makers supporting the creative community.

Visit Witch City Broom Company This Holiday Season

Location: 246 Essex Street, Salem, MA
Phone: (781) 608-6986
Website: witchcitybroomco.com
Instagram: @witchcitybroomcompany

Combine your visit with a Witch City Walking Tour to experience both Salem’s rich history and hands-on magical craft. Both businesses are owned by Beth Crowley, ensuring the same commitment to quality, authenticity, and Salem storytelling.

About Holiday Happenings Salem

Witch City Broom Company is proud to participate in Holiday Happenings, Salem’s premier holiday shopping and events guide. This initiative brings together the best of Salem’s local businesses, holiday events, and seasonal experiences in one comprehensive platform to help residents and visitors celebrate the season in historic downtown Salem.

Holiday Happenings is supported by Website Sponsors Jenni Stuart Fine Jewelry and Witch City Walking Tours, along with Social Media Sponsors Salem Wax/The Lost Library and Salem Night Tour/Wynott’s Wands. Co-organized by Creative Collective and Salem Main Streets, in partnership with Destination Salem and the City of Salem.

Explore More Holiday Happenings:

• View All Holiday Events
• Browse Downtown Businesses
• Plan Your Holiday Visit

Supporting local businesses and community celebrations.