Tim Maguire Salem: Four Magical Businesses in Witch City Some entrepreneurs build one successful business. Tim Maguire built four—each one adding another layer of magic to Salem’s already enchanting downtown. Walk along Essex Street today, and you’ll encounter his empire of wonder: ghost tours that bring history to life after dark, handcrafted wands that transport visitors to wizarding worlds, Harry … Read More
The Heart of Downtown: Why Salem Main Streets Is Essential to Our City’s Vitality
Salem Main Streets: Downtown Revitalization & Community Events If you’ve ever enjoyed the Salem Farmers’ Market on a Thursday evening in Derby Square, marveled at ice sculptures during Salem’s So Sweet, or received helpful directions from a smiling volunteer during October’s crowds, you’ve experienced the work of Salem Main Streets. This independent nonprofit has quietly transformed downtown Salem since 2001. … Read More
From Brooklyn Dreams to Salem Treasures: The Jenni Stuart Fine Jewelry Story
Jenni Stuart Jewelry Salem: Ethical Luxury Meets Artisan Craft Step into Jenni Stuart Fine Jewelry at 24 Front Street in Salem, and you’ll immediately understand why this isn’t your typical jewelry store. The exposed brick walls, wooden beams, and whimsical atmosphere create an intimate space where magic happens daily—not the Salem witch kind, but the transformative alchemy of turning precious … Read More
From Classroom to Salem’s Streets: How Witch City Walking Tours Became America’s #1 Cultural Experience
Witch City Walking Tours Salem: #1 Ranked Tour & Holiday Magic When Beth Crowley started Witch City Walking Tours in 2014 as “something fun to do” while finishing her undergraduate degree, she never imagined she’d be running America’s #1-ranked cultural and historical tour company. Today, this former sixth-grade teacher leads a team of over 40 passionate guides who bring Salem’s … Read More
Where the Ocean Meets the Craft: The Sea Wych Salem Story
Tucked away on the second floor of historic Derby Square, The Sea Wych Salem isn’t just another metaphysical shop in a city famous for witchcraft—it’s something distinctly different. Step inside and the first thing you notice isn’t the display cases or the merchandise. It’s the scent: earthy, salty, layered like the ocean itself. Then comes the feeling: an unexpected calm, … Read More
Beyond October: How Haunted Happenings Magazine Keeps Salem Connected 365 Days a Year
Walk into almost any restaurant, shop, museum, or hotel in Salem, Massachusetts, and you’ll find it: a vibrant, full-color magazine filled with event listings, business spotlights, and the iconic walking map that’s been guiding visitors through the Witch City since 1981. Haunted Happenings Magazine isn’t just another tourism publication—it’s the heartbeat of Salem’s business community, and publisher Aimee Chouinard is … Read More
From Happy Accident to Holiday Tradition: The Witch City Wicks Story
Some of the best businesses start as happy accidents—a creative hobby that unexpectedly transforms into something magical. That’s precisely how Witch City Wicks came to be, and thirteen years later, this gothic candle company has become an essential part of Salem’s downtown charm and a driving force behind the city’s holiday celebrations. As a Premium Partner in this year’s Holiday … Read More