Holiday Happenings: Salem’s Next Magical Season Starts Soon!

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Your complete guide to holiday shopping, festive events, and seasonal magic in downtown Salem The leaves have fallen, the jack-o’-lanterns are packed away, and something new is stirring in downtown Salem. This isn’t just another holiday season—it’s the inaugural year of Holiday Happenings, your one-stop guide to everything that makes Salem magical from late November through New Year’s. Think of … Read More

Countdown to 2026: Salem’s Final Holiday Week

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Salem’s Final Holiday Week: Dec 20-31 Events & New Year As December draws to a close, Salem’s holiday season reaches its spectacular finale with a week packed with live performances, hands-on workshops, festive tours, and culminating in Salem Main Streets’ family-friendly New Year’s Eve celebration, LAUNCH! Whether you’re a local looking for last-minute holiday activities or a visitor extending your … Read More

New Year’s Eve LAUNCH!

Creative Collective

Come ring in the New Year with us!  Salem Main Streets and the City of Salem are teaming up to throw LAUNCH!, our family-friendly New Year’s Eve party, on Wednesday, Dec. 31 from 4:30 pm to 6 pm on Artists’ Row. There will be an early countdown just before 6 pm. Programming will include art-making activities, magic shows, face painting and … Read More

Building Salem’s Magical Empire: Tim Maguire’s Journey from Tour Guide to Multi-Business Entrepreneur

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Tim Maguire Salem: Four Magical Businesses in Witch City Some entrepreneurs build one successful business. Tim Maguire built four—each one adding another layer of magic to Salem’s already enchanting downtown. Walk along Essex Street today, and you’ll encounter his empire of wonder: ghost tours that bring history to life after dark, handcrafted wands that transport visitors to wizarding worlds, Harry … Read More

Salem Events Dec 10-14: Wassail Weekend & Holiday Guide 2025

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Salem Events Dec 10-14: Wassail Weekend & Holiday Guide 2025 As the holiday season reaches its peak, Salem offers a week of celebration that culminates in the beloved Wassail Weekend—two days of festive shopping, special promotions, and community cheer throughout downtown. From Wednesday through Sunday, December 10-14, you’ll find 18+ carefully curated events spanning nightly ghost tours exploring Salem’s haunted … Read More